Inside Out were delighted to assist with the supply of outdoor furniture for Wholefoods stores in Piccadilly Circus and Richmond having previously supplied furniture for 3 of their other stores. The brief for the venue was to create an eye-catching yet practical space using innovative design, whilst offering comfort to Wholefoods' many customers who use the furniture every day.
Wholefoods is a well-known brand, established in America, selling the finest organic and natural foods available. It is a supermarket chain devoted to promoting healthy living and they wanted the furniture to reflect the same high quality produce that they sell instore.
The vibrant green Pattern chairs were selected in combination with the calming finish of gun metal Industrial tables to create a subtle contrast. The comparison between the Industrial table’s rigid, straight edged structure and the fun and intriguing design of the Pattern chairs have been a hit with the customers. The two products were both chosen to accentuate Wholefoods' outdoor space, and give the environment a colourful boost.
The Flip Top table base and the Ice Cube table base were chosen for their practicality and robustness. The Flip Top table base can be folded, a very useful and practical feature for a restaurant setting. This allows for quick and easy storage and access. Both table bases featured a strong stainless steel frame that was well suited for the wear and tear of a contract environment.