When Domino’s Pizza decided to modernise the interior of their UK stores, they chose Inside Out to design and supply their furniture scheme. The brief was to create a practical and pleasurable dining experience offering style and comfort in the iconic colours of the Dominos branding.

Domino’s Pizza was founded in 1960 in Michigan, US but first came to the UK in 1985 to open their first UK store. Domino’s Pizza is recognised as the world’s leading pizza delivery company.</p>

<p>The innovative Skin chair with its advanced manufacturing yet lightweight design builds on the Domino’s colour scheme, supplied in red, black grey and uniquely made coconut wood finish. Complemented by high quality tables and bespoke bench sets, each Domino's venue has successfully established a colourful and contemporary space for Domino’s customers that resonates with the iconic brand’s identity.