F1 Arcade

From Birmingham to Philadelphia

F1 Arcade Philadelphia tells a story of international growth. From the first venue in Birmingham to the flagship in London, and now across the USA, we have been proud to partner with this innovative hospitality brand and their design team every step of the way, creating design-led furniture that brings energy, comfort, and identity to each space.

It’s a story that shows how design-led furniture is needed and valued, globally.

Driving Global Design

Inside Out Contracts has been part of the F1 Arcade journey from the very beginning.

The first venue, Birmingham, was something of a test lap, a compact and dynamic space that required creative thinking around layout, flexibility, and multifunctional furniture.

It quickly set the tone for what was to come: a bold new hospitality concept that brought the excitement of Formula 1 into the heart of a city centre, where people could race, dine, and connect.

London followed soon after, taking everything learned from Birmingham and amplifying it. As the flagship venue, located adjacent to St Paul’s Cathedral, the focus was on making a statement and raising the bar in both design and experience.

The success of these UK venues paved the way for international growth, leading to the first U.S. locations in Washington, D.C., and Boston. These brought fresh design considerations: American guests tend to spend more time at the venue, treating it as a full evening’s entertainment. As such, comfort became an even greater priority, with deeper seating, generous proportions, and refined detailing.

Across all sites, brand consistency remained key. Yet the furniture must also adapt to reflect local character in space, behaviour, and climate, all while staying true to the distinctive F1 Arcade identity.

Design That Defines the Experience

Furniture plays a critical and often underestimated role in shaping the guest experience at venues like F1 Arcade.

From the moment a guest walks through the door, the furniture sets the tone and atmosphere.

What guests remember, long after lap times are forgotten, is the feel of the space, and furniture is integral to that.

Each venue is created with care: from the fabric choice on a chair to the table edge profile, or even the screws used in construction, nothing is left to chance.

These projects celebrate bold, brave finishes combining materials such as brass and stone for a refined yet energetic look.

One of our favourite details is a bespoke fabric, designed to mimic a chequered flag, used on the Claire Bar Stool at the Birmingham site, a subtle but striking nod to the brand’s racing heritage.

Taking the Concept Global: Philadelphia

When the brand decided to expand further, F1 Arcade Philadelphia became one of the natural next stops.

For Inside Out Contracts, this project marked not just another collaboration, but the continuation of a partnership that began in Britain and grew across the Atlantic.

It is also a wonderful example of how a single project can help tell the wider story behind our King’s Award for International Growth, celebrating how British design expertise continues to travel the world, shaping experiences and inspiring audiences far beyond our own shores.

Designing for Energy and Comfort

In Philadelphia, the focus was on preserving the thrill and design language that made the UK venues so distinctive, while evolving the concept for a vibrant American audience. Inside Out Contracts was proud to be part of this next chapter, seeing British creativity and craftsmanship travel through design-led furniture made for both impact and endurance.

For this project, we wanted to create pieces that could keep up with the pace of a packed Saturday night, yet still invite guests to linger long after the chequered flag had dropped. Working closely with the F1 Arcade and interior design teams, we developed The Philly Collection, a family of bespoke tables, created exclusively for this new venue.

Each piece reflects the spirit of Formula 1: strong lines, luxurious finishes, and a focus on performance.

The Honey and Clarendon Bar Stools bring sculptural elegance and tactile comfort to the bar areas, while the Miriam Armchairs transform lounge areas into relaxed sanctuaries.

The tables were also purpose-built, designed not just for function, but to embody the identity of the space: refined, resilient, and full of momentum.

A Global Expression of British Design

F1 Arcade Philadelphia now stands as a striking example of how design can travel. It’s a place where guests feel the thrill of the race, but also the craft of British-made, design-led furniture beneath their hands.

For us, it’s more than a project, it shows that bespoke hospitality furniture can cross oceans, bringing a distinctly British sense of quality, imagination, and innovation to new audiences.

“Every detail was created to keep up with the excitement of Formula 1, while offering a touch of elegance.”

The result is a venue that feels alive; dynamic, glamorous, and built to last - just like the partnerships that brought it to life.

F1 Arcade Philadelphia represents the very best of UK design craftsmanship and stands as a proud milestone in our growing portfolio of international projects.