STA Travel was founded in 1971 and since then has grown to become one of the largest travel companies targeted towards students and young people. The STA group have over 200 branches in 12 different countries, with franchises and business partners in another 48 countries.
Inside Out were selected by STA Travel to supply furniture for their new look stores across the UK. STA Travel’s main clientele base consists of students and young people. Understanding the clientele helped both STA and Inside Out create the appropriate look and feel of the interior within these stores, as appealing to the young age group, the playful Eiffel side chair and armchair were the perfect match.
The Eiffel range features a timeless and quirky design that appeals to people of different tastes and age groups. The Eiffel range offers a colourful addition to any settings due to the wide range of finishes the chairs are available in. STA Travel decided to go for the Eiffel range’s signature white and lime green colours, the contrast of muted and vibrant colours helped create the fun and fresh atmosphere STA travel wanted to achieve within their stores.