GAIL's Great Russell Street

Located just moments from the iconic British Museum, GAIL’s Great Russell Street is the latest addition to the neighbourhood, combining warm, contemporary design with the bakery’s signature welcoming atmosphere. The interior is beautifully composed with a curated selection of furniture that enhances the café’s soft, natural palette and refined architectural details. The Confetti Side Chair introduces a timeless, Scandinavian-inspired silhouette, its solid wood frame adding warmth and tactility to the seating areas. Paired with the Babila Low Stool, the space achieves a comfortable and sociable rhythm, perfect for guests enjoying a quiet morning coffee or a relaxed brunch. The Heron table tops in recycled plastic bring a subtle, modern texture, while the Solid Wood Table Tops and Fluxo 3 Table Bases ground the space with robust craftsmanship and understated elegance. Together, these pieces elevate the interior, creating a setting that feels both carefully designed and effortlessly welcoming.

For the exterior, the Russell Bespoke Metal Bench provides a striking contemporary counterpoint to the bakery’s softer interior aesthetic. Zinc-coated and triple powder-coated for exceptional durability, this custom bench adds a bold architectural element to the outdoor seating area. Its clean lines and modern silhouette make it a standout feature, while the option to specify any RAL colour ensures perfect alignment with GAIL’s branding and exterior décor scheme. Practical, stylish and built to last, the bench enhances the kerb appeal of the site and offers guests an inviting place to sit, pause and enjoy the bustle of Great Russell Street.